To launch Jordan Brand's partnership with UCLA Basketball, a campus-wide activation brought the brand to life through retail, customization, premium seeding kits, giveaways, and environmental graphics. Anchored by the first-ever vinyl wrap of the UCLA student bookstore featuring alumnus and Jordan Brand athlete Russell Westbrook, the visual system extended seamlessly into Pauley Pavilion through stadium graphics and ribbon boards.

Working alongside the creative team, I helped bring the partnership launch to life through environmental graphics, retail design, premium seeding kits, customization assets, and supporting campaign materials. 

To launch Jordan Brand's partnership with UCLA Basketball, a campus-wide activation brought the brand to life through retail, customization, premium seeding kits, giveaways, and environmental graphics. Anchored by the first-ever vinyl wrap of the UCLA student bookstore featuring alumnus and Jordan Brand athlete Russell Westbrook, the visual system extended seamlessly into Pauley Pavilion through stadium graphics and ribbon boards.

Working alongside the creative team, I helped bring the partnership launch to life through environmental graphics, retail design, premium seeding kits, customization assets, and supporting campaign materials.