THE APTOS EXPERIENCE - NYC

ART DIRECTOR @ APTOS LABS
NEW YORK, NEW YORK
OCTOBER 2025

PROJECT OVERVIEW
The Aptos Experience NYC was the second installment of Aptos' flagship event series, transforming New York City's living infrastructure into a creative expression of the Aptos blockchain. Inspired by the movement of people, ideas, and information through the city, the experience brought together immersive activations, keynote programming, and ecosystem showcases under the theme Real World Aptos.
Role
I developed the creative direction for the event, drawing inspiration from New York City's interconnected infrastructure and the movement of its subway system as a metaphor for the Aptos blockchain. I filmed and transformed 360° cityscapes into distorted environments that, alongside transit-inspired graphics and the Real World Aptos theme, became the foundation of the event's visual language. I led the creation of the event identity, promotional materials, motion graphics, and spatial design.
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THE APTOS EXPERIENCE - NYC

ART DIRECTOR @ APTOS LABS
NEW YORK, NEW YORK
OCTOBER 2025

PROJECT OVERVIEW
The Aptos Experience NYC was the second installment of Aptos' flagship event series, transforming New York City's living infrastructure into a creative expression of the Aptos blockchain. Inspired by the movement of people, ideas, and information through the city, the experience brought together immersive activations, keynote programming, and ecosystem showcases under the theme Real World Aptos.
Role
I developed the creative direction for the event, drawing inspiration from New York City's interconnected infrastructure and the movement of its subway system as a metaphor for the Aptos blockchain. I filmed and transformed 360° cityscapes into distorted environments that, alongside transit-inspired graphics and the Real World Aptos theme, became the foundation of the event's visual language. I led the creation of the event identity, promotional materials, motion graphics, and spatial design.
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