The Aptos Experience Seoul was Aptos' inaugural flagship event, introducing a festival-style format for the brand's global community. Over two days, the event transformed an industrial courtyard in Seoul's Seongsu district into an immersive technology-driven environment, blending large-scale installations, custom-built spaces, and interactive experiences for developers, founders, partners, and the broader Web3 ecosystem.

I established the creative vision for the event, creating a visual language inspired by Seoul's pastel sunsets, the iridescence of silicon chips, and the raw industrial character of Seongsu. I led the creation of the event identity, environmental graphics, motion graphics, and spatial design, partnering closely with OAAH to translate the concept into an immersive physical experience.

OAAH Agency

PM: Yoon Youngbin 윤영빈

Plan: Yoon Youngbin 윤영빈, Shin Soojung 신수정

Collaboration Curation: Shin Soojung 신수정

Lead Space Design: Kim Hwari 김화리

AV Stage Design: Ryu Hwajin 류화진

Graphic Application Production: Hwang Heon 황혜언, Kim Jonghyun 김종현

Operation: Yoon Youngbin 윤영빈, Lee Jaemin 이재민, Shin Soojung 신수정

Featured Artists:

Jawon Kang 강재원

Studio Shinyoo 스튜디오 신유

Junsoo Kim 김준수

Kim Uliro 김을지로

Plant Art: Chungrokhwa 청록화

Nteractive Media Art: Cyber Hype 사이버하입

F&B Catering: Monday Morning Market 먼데이모닝마켓

Coffee: Small Good Coffee 스몰 굿 커피

Custom Engraving: Four Coins

The Aptos Experience Seoul was Aptos' inaugural flagship event, introducing a festival-style format for the brand's global community. Over two days, the event transformed an industrial courtyard in Seoul's Seongsu district into an immersive technology-driven environment, blending large-scale installations, custom-built spaces, and interactive experiences for developers, founders, partners, and the broader Web3 ecosystem.

I established the creative vision for the event, creating a visual language inspired by Seoul's pastel sunsets, the iridescence of silicon chips, and the raw industrial character of Seongsu. I led the creation of the event identity, environmental graphics, motion graphics, and spatial design, partnering closely with OAAH to translate the concept into an immersive physical experience.

OAAH Agency

PM: Yoon Youngbin 윤영빈

Plan: Yoon Youngbin 윤영빈, Shin Soojung 신수정

Collaboration Curation: Shin Soojung 신수정

Lead Space Design: Kim Hwari 김화리

AV Stage Design: Ryu Hwajin 류화진

Graphic Application Production: Hwang Heon 황혜언, Kim Jonghyun 김종현

Operation: Yoon Youngbin 윤영빈, Lee Jaemin 이재민, Shin Soojung 신수정

Featured Artists:

Jawon Kang 강재원

Studio Shinyoo 스튜디오 신유

Junsoo Kim 김준수

Kim Uliro 김을지로

Plant Art: Chungrokhwa 청록화

Nteractive Media Art: Cyber Hype 사이버하입

F&B Catering: Monday Morning Market 먼데이모닝마켓

Coffee: Small Good Coffee 스몰 굿 커피

Custom Engraving: Four Coins